Thanks for stopping by to Say Hello...

See what I did there?

Anyway, welcome to Say Hello Co! In this little corner of the world, we love a good pun, all things bookish and quality handmade pretties that bring joy and comfort.

Take a look around, whether you’re after cozy apparel, bookish gifts, or a pretty little something, you’ll find the perfect pick here that’s been made just for you.

Show Me
Woman standing next to a pegboard with colorful thread spools and a 'Create' sign on a white wall.

Hello! I'm Sam

Creativity has always been part of my life, even before I knew where it would take me. From quiet moments sewing a patchwork quilt made from my daughter’s baby clothes on an ironing board beside my bed, to exploring design in many forms, it’s all come together in Say Hello Co.

Here at Say Hello Co., I bring together embroidery, printing, and handmade creations that I hope you’ll love. I’m a bookish romantic at heart, and you’ll see that reflected in what I create for you. I also enjoy working closely with artists, creatives and small businesses to bring their brands to life in unique, functional ways.

I also have a passion to prove that everyone has the potential to be creative. Over the years, I’ve heard people say, “I’m not creative, I couldn’t do what you do…” Well, I’m on a mission to show that creativity lives in all of us — sometimes we just need a little nudge to find it.